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Brandintelle was initiated as a service for extreme automation of large Marketing Depts. in 2014 by Mediaware Infotech Pvt Ltd (Mediaware). In 2016 Brandintelle was installed in Hero Motocorp Ltd and after a year of successful implementation, Hero’s Marketing Dept was automated – across offices, budgets & markets. In 2017-18,Brandintelle was installed in Reckitt Benckiser India to help them manage their humongous television budgets.

During this implementation, MIPL realised that there was a crying need for persistent marketing analytics. That’s when Brandintelle Services Pvt Ltd (BSPL) was formed – with the sole objective of Democratizing IT in Marketing.

Brandintelle software was enhanced to include Annual Brand Planning (Storage & Tracking), Media Deal Management & Pre vs Post Campaign Analysis. But we soon realised that there was a crying need for persistent marketing analytics.

So BSPL started building Dataintelle Services – our big data enabled marketing analytics platform. We first implemented Dataintelle big data platform with OLAP based reporting. Then we started introducing Statistical Machine Learning in Dataintelle.

Today, we are working on feeding back insights in real time into our process automation system (Brandintelle software).

Our ultimate objective is to reduce the need for marketing course corrections.